Nobody needs too much convincing to take home a fuzzy puppy, with those big wide eyes, and a body the size of your foot – but after the initial cuteness coma, new owners discover there is a lot of work and time that goes into training these baby animals. Adult dogs (7+ years), unlike pups, have a harder time finding a home with only a 25% adoption rate – so one organization came up with a genius marketing strategy to show people what these more mature pets have to offer.
The Animal Protective Association of St. Louis launched the “Grown-Ass Adult” PR campaign to promote the benefits of adult dog ownership. In a series of print ads and the hashtags #grownassadult and #adoptadult, the organization pointed out that while puppies are cute – “grown-ass” adult dogs know not to pee on your carpet. Scroll down below to check out their hilarious posters.
“The Animal Protective Association of Missouri is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond.” Each pet adopted at the APA is spayed/neutered, microchipped and fully vaccinated. They also come with 14-day wellness coverage, a leash/collar and a starter bag of Purina premium dog food.