Florida’s Orange County Animal Services (OCAS) just broke a 48-year-old adoption record last month. And it says photography played a huge role in that. The organization has released a series of before-and-after photos showing what a difference good photos can make. In the past, animal shelters would often use poorly lit snapshots of dogs and cats in cold and unfriendly environment.
In recent years, OCAS and other shelters across the country have begun to recognize the value of using high-quality portraits to show the warm and loving side of animals that need homes.
“Amazing photography, coupled with social reach, have helped us take adoptions to new levels,” OCAS says. “Photography originally came to our shelter through the help of dedicated volunteers. Some were professionals, amateurs, and some enthusiasts – but all loved animals.”
Last year, after seeing how much of an impact photography can make, OCAS decided to hire one of its former photography volunteers, Albert Harris, to directly support adoptions.
“The results have truly paid off,” the organization says.